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SUNDAY, MARCH 10, 2019
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Will Equifax ever have to pay up for 
massive data breach?

Eigh­teen months since news of the co­los­sal data breach at Equi­fax broke, the com­pany re­spon­si­ble for one of the coun­try’s larg­est, and likely the most dam­ag­ing, losses of per­sonal in­for­ma­tion has yet to face mon­e­tary pen­al­ties. At the same time, very lit­tle has been done in the way of re­form.

That could soon change.

Ac­cord­ing to Equi­fax’s an­nual re­port filed re­cently with the U.S. Se­cu­ri­ties and Ex­change Com­mis­sion, two fed­eral agen­cies are poised to take ac­tion.

The Fed­eral Trade Com­mis­sion and the Con­sumer Finan­cial Pro­tec­tion Bureau “in­tend to seek in­junc­tive re­lief dam­ages and, with re­spect to the CFPB, civil money pen­al­ties against us based on al­le­ga­tions re­lated to the 2017 cy­ber­se­cu­rity in­ci­dent,” At­lanta-based Equi­fax said in the fil­ing.

For many, such moves are over­due.

“One and a half years later, Equi­fax has still not paid a price for put­ting nearly 150 mil­lion Amer­i­cans at risk of iden­tity theft and other types of fraud for the rest of their lives,” said Mike Litt, con­sumer cam­paigns di­rec­tor for the Pub­lic In­ter­est Re­search Group known as U.S. PIRG.

He con­sid­ers the breach the worst in his­tory be­cause of the amount and type of sen­si­tive data ex­posed, in­clud­ing So­cial Se­cu­rity num­bers, birth­dates, ad­dresses and driver’s li­cense num­bers.

“So­cial Se­cu­rity num­bers are re­ally the keys to iden­tity theft and other types of fraud,” he said.

Mr. Litt said the big­gest way to pre­vent fu­ture large-scale breaches is to cre­ate the spec­ter of large, loom­ing fines.

Com­pa­nies need to know, “if they fail to pro­tect our per­sonal in­for­ma­tion, there will be stiff pen­al­ties,” he said. “We re­ally need an act of Con­gress to en­sure that.”

The breach at Equi­fax was con­sid­ered es­pe­cially egre­gious in part be­cause it and other credit re­port­ing agen­cies col­lect per­sonal in­for­ma­tion on con­sum­ers with­out their con­sent, and with­out

By Patricia Sabatini
Pittsburgh Post-Gazette
SEE EQUIFAX, PAGE C-2
THE FARMER AND THE WELLS
Dairy farmer Larry Cain had a bond with the Rice brothers; it’s not the same with EQT
Anya Litvak/Post-Gazette
Larry Cain, right, has two oil and gas well pads on his dairy farm in Bethesda, Ohio. His son, Devin, is at left.

Larry Cain is a “we” kind of guy.

“We’re play­ing our ri­vals,” Mr. Cain, 61, says on his way to a high school bas­ket­ball game.

“We just milk cows,” he says modestly, and it’s not clear if he’s talk­ing about him­self and his son Devin Cain who run the Cain Farm in Bethesda, Ohio, or the hun­dreds of farm­ers and land­own­ers he once shep­herded into a lu­cra­tive ar­range­ment with Rice Energy Inc.

When Canon­s­burg-based Rice an­nounced in June 2017 that it had agreed to be ac­quired by EQT Corp., Mr. Cain had an­other kind of “we” mo­ment.

“We need to talk,” he tex­ted Toby Rice, COO and co-founder of Rice Energy.

That night, he got a call — a dif­fi­cult call. Mr. Rice didn’t come out and say he didn’t want to sell the com­pany, Mr. Cain re­called.

He talked about do­ing what’s best for the share­hold­ers and how EQT of­fered $6.7 bil­lion.

“He would have been per­fectly happy build­ing the next Ex­xon,” Mr. Cain said.

The Ohio farmer felt jolted by the sale. He was a Rice en­thu­si­ast through and through — gush­ing to Dan Rice, the BlackRock hedge fund mil­lion­aire and father of the three broth­ers who founded Rice Energy, about how he had raised such won­der­ful kids; and open­ing up his farm to lo­cal re­port­ers to show how well the com­pany was tak­ing care of his land: “I can grow corn right up to the well pad!” he marveled.

So when broth­ers Toby and Derek Rice de­cided late last year to mount a cam­paign to un­seat EQT’s man­age­ment and board,

and to take over the Pitts­burgh com­pany, Mr. Cain vol­un­teered as a char­ac­ter wit­ness.

“He should have run our pub­lic re­la­tions ef­fort,” Jamie Rogers, for­mer CFO of Rice Energy, said re­cently.

The farm and the gas rush

One re­cent eve­ning, when Larry Cain and his sis­ter got to talk­ing about the most im­pact­ful peo­ple in their lives, their list was topped by two men: their father and Toby Rice.

Mr. Cain’s father, Glenn Cain, bought what is now known as the Cain Farm just be­fore go­ing off to serve dur­ing the Korean War era. When he re­turned, Glenn set­tled into the same life that now be­longs to Larry and his son Devin.

Cows are milked at 4:30 a.m. and 4:30 p.m. Calves are fed, ma­nure is shov­eled, and farm im­prove­ment proj­ects done in be­tween.

The farm meant ev­ery­thing to

Glenn Cain.

He built his home on it, dec­o­rated the walls with large ae­rial pho­tos of the acre­age through the de­cades. He farmed well into his 80s, help­ing man­age the farm un­til weeks be­fore he died last sum­mer. The land was so pre­cious that when oil and gas pros­pec­tors would come knock­ing, he al­ways turned them away.

In 2011, a few years af­ter the oil and gas land rush came to Penn­syl­va­nia, the wave headed west. Land bro­kers con­vened farm­ers in school au­di­to­ri­ums and prom­ised a wind­fall.

Larry Cain and a few oth­ers lin­gered in the back, feel­ing un­easy. “They were of­fer­ing us a lot of money for some­thing — we didn’t know what we had — and ask­ing you to sign a 20-page doc­u­ment,” Mr. Cain said.

Some peo­ple signed right away,

By Anya Litvak
Pittsburgh Post-Gazette
SEE RICE, PAGE C-3
The business of data destruction

If you close your eyes, it sounds like a glass vase is be­ing thrown onto pave­ment. Then bro­ken shards seemed to be dragged across the ground, tum­bling and clinking against one an­other like beads on an in­dus­trial-sized neck­lace. It’s loud.

That’s the sound of the shred­der chew­ing up hard drives teem­ing with data.

De­stroy­ing hard­ware is big busi­ness for Cy­berCrunch, a Greens­burg-based com­pany that an­nu­ally pro­cesses 4 mil­lion pounds of elec­tronic refuse, com­monly called “e-waste.”

As busi­nesses reg­u­larly ex­change old com­put­ers, print­ers and phones for new ones, click­ing and drag­ging sen­si­tive files to that re­cy­cling bin on your com­puter’s desk­top screen is not enough — it doesn’t per­ma­nently de­lete data.

In­stead, firms rely on data de­struc­tion ser­vices from com­pa­nies like Cy­berCrunch to en­sure they don’t leave the back door open to data breaches or put them­selves at risk for com­pli­ance fines.

“It’s like buy­ing an in­sur­ance pol-

icy,” said Bora Ca­lis­kan, for­mer busi­ness de­vel­op­ment man­ager for Cy­berCrunch. “They know they can show they de­stroyed the hard drives, they have proof of it.”

Pri­vacy is im­por­tant, but there are also en­vi­ron­men­tal con­cerns.

Ac­cord­ing to re­search from the United Na­tions, about 50 mil­lion tons of e-waste was pro­duced glob­ally in 2012 alone — about 15 pounds per per­son, on av­er­age. The U.S. was re­spon­si­ble for about

20 per­cent of that.

E-waste man­age­ment is ex­pected to be­come a $49.4 bil­lion in­dus­try by 2020, ac­cord­ing to Al­lied Mar­ket Re­search, a Port­land, Ore.-based mar­ket re­search com­pany.

Don’t try this at home

Water, mag­nets, hy­dro­chlo­ric acid and, yes, even the mi­cro­wave, all turn up in an on­line search for

By Courtney Linder
Pittsburgh Post-Gazette
Greensburg firm crunches hard drives
Lake Fong/Post-Gazette
Piles of hard drives ready to be shredded at CyberCrunch in Greensburg. Some companies are required to make sure the data is destroyed.
SEE DATA, PAGE C-2
New tax rules could give Roth plans a boost

The new tax laws have had a lot of in­ter­est­ing con­se­quences, one of which was that a new class of peo­ple are good can­di­dates to con­vert their tra­di­tional re­tire­ment ac­counts into Roth ac­counts.

The trick is whether in­ves­tors think tax rates are lower to­day than they will be down the road.

James Lange, a Roth fan and au­thor of a book on the sub­ject, thinks it’s a no-brainer for a lot of folks since the in­di­vid­ual tax cuts pro­vided by the Tax Cuts and Jobs Act ex­pire at the end of 2025. So rates could be headed back up in a few years.

“The tax rates are much lower now than ever be­fore,” Mr. Lange said. “So, if you take my prem­ise that the best time to do a Roth IRA con­ver­sion is when your tax rate is the low­est it will ever be, right now might be a great time to con­vert.”

Others aren’t sure that such a move would ben­e­fit ev­ery­one. Older in­di­vid­u­als, for in­stance, may not have enough life ex­pec­tancy left to break even if they were to pay all their taxes up­front in a Roth con­ver­sion. But there

seems to be agree­ment that it’s some­thing in­ves­tors should con­sider.

The most at­trac­tive fea­ture of a Roth IRA is that all with­draw­als from the ac­count are tax-free, though you do not re­ceive an in­come tax de­duc­tion on con­tri­bu­tions.

Con­tri­bu­tions to tra­di­tional IRAs or re­tire­ment plans, on the other hand, typ­i­cally are de­ducted from in­come taxes and are

By Tim Grant
 Pittsburgh Post-Gazette
Getty Images
SEE ROTH, PAGE C-2
PowerSource
Energy news. In context.