There’s one Uber ride, in particular, that Beth Turnbull recalls clear as day. When the 21-year-old Irwin native was picked up, the driver told her that he was a professional SpongeBob SquarePants impersonator.
As a regular user of ride-hailing services, she definitely meets some “colorful characters” that she doesn’t mind chatting with, said Ms. Turnbull, an accounts coordinator at Matter Communications, a public relations firm in the Strip District. But most of the time, she prefers silence in the car.
She’s not the only one.
San Francisco-based Uber rolled out a new feature in May, aptly named “quiet mode.” It’s a new service that allows riders to request a no-talking experience.
Uber did not return a request for comment for this story.
Quiet mode is available in every city, including Pittsburgh, although only to those using Uber Black and Uber Black SUV — premium services that routinely cost double the price of a regular ride.
It’s a sharp contrast from the earliest days of Uber in the early 2010s, when riders were encouraged to sit up front; it was the anti-taxi service, after all. However, that close proximity to the driver made conversation a necessity, more or less.
Many riders in Pittsburgh choose to sit in the back seat now, a way to help get a silent ride.
And that’s good for Uber because the in-app quiet mode may create an incentive for customers to upgrade to a more expensive Uber Black vehicle.
‘More than a hired hand’
Kwadwo Burgee, lead analyst for the Department of Homeland Security in Washington, D.C., has no interest in Uber’s quiet mode service.
For one thing, the 44-year-old Arlington, Va., resident — originally from Philadelphia — said he was raised to keep quiet during taxi rides.
And why pay extra?